*This interview was originally published on Irish Tech News* What is your background briefly? I am a PR and communications professional with over a decade of experience gained through both consultancy and in-house roles. I recently took up an in-house role at Spearline in Skibbereen, Co Cork, which is very exciting and rewarding. I hold a PRII Certificate in Crisis Communications and Issues Management, a … Continue reading Why I relocated to West Cork to work for innovative technology company Spearline
I recently completed the PRII Certificate in PR Account Management in Cork. It was directed by PRII and PRCA CEO, Dr Martina Byrne who is as down to earth as she is insightful. The course assessment was based on a reflective journal and a 3,000 word communications campaign. On the first day, Dr Byrne spoke to us about the PR brand and its reputation as … Continue reading Media coverage no longer sole ROI of PR as impact on business objectives recognised
Introduction – what is a press release? A press release is a written document that details an event or circumstance. It is often tied to a business or organisation and includes quotes from key spokespersons. It is distributed to media by PR professionals, often with press shots (photographs). A large percentage of the news that you read in the newspapers, hear on the radio or … Continue reading Tips for writing a press release that will land you media coverage
Over the years, what has often concerned me about the PR industry is that it is unregulated. In particular, this has been a cause for concern in terms of business development and the perception of PR – if PR is not delivered by qualified, experienced professionals it can lack credibility or be undervalued. While, in general, the General Data Protection Regulation (GDPR) may be viewed … Continue reading How the GDPR impacts Media Relations – is DIY PR Passé Composé?