Back in July, I offered insights on writing a press release that will land you media coverage (read the article here).  This month, my blog is about photocalls as they tie in with press releases in terms of media relations campaigns and attracting coverage.  Over the years, I have come across situations where people are holding fantastic, newsworthy events, where all of the “i’s” are … Continue reading Top Tips for a Winning Photocall for Media Relations Campaigns