*This interview was originally published on Irish Tech News* What is your background briefly? I am a PR and communications professional with over a decade of experience gained through both consultancy and in-house roles. I recently took up an in-house role at Spearline in Skibbereen, Co Cork, which is very exciting and rewarding. I hold a PRII Certificate in Crisis Communications and Issues Management, a … Continue reading Why I relocated to West Cork to work for innovative technology company Spearline
At the official opening of the new Spearline headquarters, Daniel Mulhall, the Ambassador of Ireland to the USA, speaking to the audience. Photo by Dermot Sullivan. Last month, we had the official opening of the new Spearline headquarters by Daniel Mulhall, the Ambassador of Ireland to the USA, in Skibbereen, Co Cork. The launch event was attended by over 200 guests from the business community … Continue reading Spearline HQ launch brings me back to my favourite Steve Jobs quote
I recently completed the PRII Certificate in PR Account Management in Cork. It was directed by PRII and PRCA CEO, Dr Martina Byrne who is as down to earth as she is insightful. The course assessment was based on a reflective journal and a 3,000 word communications campaign. On the first day, Dr Byrne spoke to us about the PR brand and its reputation as … Continue reading Media coverage no longer sole ROI of PR as impact on business objectives recognised
I recently moved back to West Cork to take up a new position at Spearline as Senior Marketing Manager, PR and Brand Development, Lead Generation. Spearline is a a technology company that proactively tests phone numbers for audio quality and connectivity globally. This is the most exciting move that I’ve ever made as I’ve now gone full circle. Since moving from West Cork to … Continue reading Grass even greener at home
After celebrating its first birthday last month in the West Cork Hotel, this month, Network Ireland West Cork is hosting a ‘Women in STEM’ event in The Whale’s Tail Bistro, The Waterfront, Clonakilty, Co Cork. The event will take place on Monday, April 29, 2019, at 6pm – 9pm and will focus on how women are making an impact in STEM (Science, Technology, Engineering and … Continue reading Network Ireland West Cork to Host ‘Women in STEM’ event in Clonakilty on April 29
“Reputation is about much more than communications and corporate affairs. It’s about what others feel and believe (about a brand).” – Wally Young I recently completed the PRII Certificate in Crisis Communications and Issues Management, which was “developed to give communications and other professionals a deeper insight into the challenges facing organisations when managing crisis events and high profile issues, in the full glare of … Continue reading “No Comment” a long distant memory in Crisis Communications and Issues Management
In my last blog, I discussed how PR has progressed in the past decade. For those of you who are still not convinced, read on… Every individual, business or organisation that wants to manage their communications or be seen, heard, recognised or positioned as industry leaders needs PR. Do you want to connect with employees, customers, neighbours, media or politicians, known as stakeholder engagement? Do … Continue reading How Do You Know If You Need PR?