I recently completed the PRII Certificate in PR Account Management in Cork. It was directed by PRII and PRCA CEO, Dr Martina Byrne who is as down to earth as she is insightful. The course assessment was based on a reflective journal and a 3,000 word communications campaign. On the first day, Dr Byrne spoke to us about the PR brand and its reputation as … Continue reading Media coverage no longer sole ROI of PR as impact on business objectives recognised
“Reputation is about much more than communications and corporate affairs. It’s about what others feel and believe (about a brand).” – Wally Young I recently completed the PRII Certificate in Crisis Communications and Issues Management, which was “developed to give communications and other professionals a deeper insight into the challenges facing organisations when managing crisis events and high profile issues, in the full glare of … Continue reading “No Comment” a long distant memory in Crisis Communications and Issues Management
In my last blog, I discussed how PR has progressed in the past decade. For those of you who are still not convinced, read on… Every individual, business or organisation that wants to manage their communications or be seen, heard, recognised or positioned as industry leaders needs PR. Do you want to connect with employees, customers, neighbours, media or politicians, known as stakeholder engagement? Do … Continue reading How Do You Know If You Need PR?
PR and networking both share the common goal of relationship building. While my role as a PR professional revolves around facilitating relationships between clients and their stakeholders, networking is about building relationships with my own contacts. The question is can PR and networking survive in isolation or are they intrinsically linked? By its very nature, networking is about engaging with your target audience, be it … Continue reading Why PR and Networking Go Hand in Hand
The first Network Ireland West Cork event of 2019 entitled “Be Fearless” will take place at Inchydoney Island Lodge and Spa on Tuesday, January 29th, 2019 at 6:00pm. The event seeks to inspire West Cork’s most ambitious and enterprising women to be fearless in the face of challenge. Guest speakers include Susan Steele, Chair of the Sea Fisheries Protection Authority, and Fiona O’Donnell, Owner of … Continue reading Network Ireland West Cork Business Women to have a ‘fearless’ start to 2019 with event at Inchydoney
As we begin 2019, we come across a lot of “New Year – New You” messages, especially in magazines and on social media. It is equally important to reflect on your business and professional brand – even if you are renewing old resolutions from 2018. It is also a good time to take a look at business resolutions for the year ahead in the context … Continue reading New Year – (Re)New Business Resolutions…