I recently completed the PRII Certificate in PR Account Management in Cork. It was directed by PRII and PRCA CEO, Dr Martina Byrne who is as down to earth as she is insightful. The course assessment was based on a reflective journal and a 3,000 word communications campaign. On the first day, Dr Byrne spoke to us about the PR brand and its reputation as … Continue reading Media coverage no longer sole ROI of PR as impact on business objectives recognised
After celebrating its first birthday last month in the West Cork Hotel, this month, Network Ireland West Cork is hosting a ‘Women in STEM’ event in The Whale’s Tail Bistro, The Waterfront, Clonakilty, Co Cork. The event will take place on Monday, April 29, 2019, at 6pm – 9pm and will focus on how women are making an impact in STEM (Science, Technology, Engineering and … Continue reading Network Ireland West Cork to Host ‘Women in STEM’ event in Clonakilty on April 29
“Reputation is about much more than communications and corporate affairs. It’s about what others feel and believe (about a brand).” – Wally Young I recently completed the PRII Certificate in Crisis Communications and Issues Management, which was “developed to give communications and other professionals a deeper insight into the challenges facing organisations when managing crisis events and high profile issues, in the full glare of … Continue reading “No Comment” a long distant memory in Crisis Communications and Issues Management
In my last blog, I discussed how PR has progressed in the past decade. For those of you who are still not convinced, read on… Every individual, business or organisation that wants to manage their communications or be seen, heard, recognised or positioned as industry leaders needs PR. Do you want to connect with employees, customers, neighbours, media or politicians, known as stakeholder engagement? Do … Continue reading How Do You Know If You Need PR?
Network Ireland West Cork officially launched its Business Woman of the Year 2019 Awards recently in AIB Bandon. The event, entitled ‘Presenting the best version of you and your business’, was sponsored by AIB. The guest speaker was Catherine Moroney, Head of Business Banking at AIB Bank, and the event included advice from Helen Wycherley, Network Ireland President, Adrienne Harrington, CEO at The Ludgate Hub, … Continue reading Network Ireland West Cork Launches Business Woman of the Year 2019 Awards in Bandon
In a nutshell, PR connects you and your stakeholders. It assists in raising awareness of, and / or helps to protect, your brand. It is as diverse as it is interesting, as different techniques are applied depending on a client’s requirements and the nature of a campaign. My journey to a career in PR stemmed from my law degree, due to my interest in research … Continue reading PR – Then and Now
PR and networking both share the common goal of relationship building. While my role as a PR professional revolves around facilitating relationships between clients and their stakeholders, networking is about building relationships with my own contacts. The question is can PR and networking survive in isolation or are they intrinsically linked? By its very nature, networking is about engaging with your target audience, be it … Continue reading Why PR and Networking Go Hand in Hand