The quote “You have the same number of hours in the day as Beyoncé” is often seen on social media. No doubt, its popularity is down to this quote’s power to give us perspective. We live in a busy world, where how busy we are is often used as a barometer of success. If we take a step back, it’s helpful to recognise the common … Continue reading Beyoncé and Our 24 Hour Days!
Back in July, I offered insights on writing a press release that will land you media coverage (read the article here). This month, my blog is about photocalls as they tie in with press releases in terms of media relations campaigns and attracting coverage. Over the years, I have come across situations where people are holding fantastic, newsworthy events, where all of the “i’s” are … Continue reading Top Tips for a Winning Photocall for Media Relations Campaigns
Introduction – what is a press release? A press release is a written document that details an event or circumstance. It is often tied to a business or organisation and includes quotes from key spokespersons. It is distributed to media by PR professionals, often with press shots (photographs). A large percentage of the news that you read in the newspapers, hear on the radio or … Continue reading Tips for writing a press release that will land you media coverage
Over the years, what has often concerned me about the PR industry is that it is unregulated. In particular, this has been a cause for concern in terms of business development and the perception of PR – if PR is not delivered by qualified, experienced professionals it can lack credibility or be undervalued. While, in general, the General Data Protection Regulation (GDPR) may be viewed … Continue reading How the GDPR impacts Media Relations – is DIY PR Passé Composé?