
Repositioning brands while maintaining purpose and values
During the past few months I have been helping businesses to reposition their brands. Due to the Covid-19 restrictions, many businesses had to close their customer facing premises and rethink how to position their brands. For many, this meant developing and refocusing their online presence and, for some, introducing new offerings to meet the changed needs of their target audience. In the current climate, brands … Continue reading Repositioning brands while maintaining purpose and values