During the past few months I have been helping businesses to reposition their brands. Due to the Covid-19 restrictions, many businesses had to close their customer facing premises and rethink how to position their brands. For many, this meant developing and refocusing their online presence and, for some, introducing new offerings to meet the changed needs of their target audience. In the current climate, brands … Continue reading Repositioning brands while maintaining purpose and values
*This article was originally published in Strategic – Communications magazine* Every individual, business or organisation that wants to manage its communications or be seen, heard, recognised or positioned as an industry leader needs PR. Do you want to connect with employees, customers, neighbours, media or politicians, known as stakeholder engagement? Do you have positive news that you want to share with your target audience, but … Continue reading How do you know if you need PR?
Press release – April 27, 2020 A pilot magazine, Strategic – communications, has been launched for professionals and businesses. It focuses on strategic communications and collaboration and will appeal to anyone with an interest in PR – budding professionals, seasoned practitioners, and businesses that avail of it. Speaking about the pilot magazine, Orla Clancy, founder and editor at Strategic – communications magazine, said: “In today’s … Continue reading Strategic – communications pilot magazine launched for professionals and businesses
Due to the current climate, I recently identified an opening in the PR and communications industry. I have since embarked on a new route as a freelance consultant in communications, strategy and stakeholder engagement. My expertise includes: Brand strategy Content creation Crisis and issues management Event management Magazine editing Media relations and training Stakeholder management and engagement Strategic counsel Brand protection, reputation management, issues and crisis … Continue reading New route as freelance consultant
As the world continues to try to adapt to the daily impact of Covid-19, we don’t know anyone whose life has not been altered, ourselves included. Like many, I find the experience surreal, even though Covid-19 has a presence in everything. When watching a film or reading a book, I’m conscious that all of these people and places are affected too, not to mention closer … Continue reading Adapting to the new norm in business and life
During the past few weeks, I have been tuning into webcasts and webinars to gain and share industry insights from around the world in these unprecedented times. Each time, I’ve observed a sense of community on a global scale that has emerged from the Covid-19 crisis, as experts are openly sharing opinions and advice on best practice when it comes to corporate communications. Those who, … Continue reading Business communications and the new norm during Covid-19
This is my third year writing a New Year’s resolutions article for professionals in the context of their professional profiles and brands. It’s that time of year again where we are constantly confronted with tips and tricks to improve our lives after the overindulgence at Christmas. There’s a lot to be said for taking stock and sometimes making less change and, instead, recognising and continuing to … Continue reading New Year, Same You – 2020 Resolutions for Professionals