*This interview was originally published on Irish Tech News* What is your background briefly? I am a PR and communications professional with over a decade of experience gained through both consultancy and in-house roles. I recently took up an in-house role at Spearline in Skibbereen, Co Cork, which is very exciting and rewarding. I hold a PRII Certificate in Crisis Communications and Issues Management, a … Continue reading Why I relocated to West Cork to work for innovative technology company Spearline
At the official opening of the new Spearline headquarters, Daniel Mulhall, the Ambassador of Ireland to the USA, speaking to the audience. Photo by Dermot Sullivan. Last month, we had the official opening of the new Spearline headquarters by Daniel Mulhall, the Ambassador of Ireland to the USA, in Skibbereen, Co Cork. The launch event was attended by over 200 guests from the business community … Continue reading Spearline HQ launch brings me back to my favourite Steve Jobs quote
After celebrating its first birthday last month in the West Cork Hotel, this month, Network Ireland West Cork is hosting a ‘Women in STEM’ event in The Whale’s Tail Bistro, The Waterfront, Clonakilty, Co Cork. The event will take place on Monday, April 29, 2019, at 6pm – 9pm and will focus on how women are making an impact in STEM (Science, Technology, Engineering and … Continue reading Network Ireland West Cork to Host ‘Women in STEM’ event in Clonakilty on April 29
In my last blog, I discussed how PR has progressed in the past decade. For those of you who are still not convinced, read on… Every individual, business or organisation that wants to manage their communications or be seen, heard, recognised or positioned as industry leaders needs PR. Do you want to connect with employees, customers, neighbours, media or politicians, known as stakeholder engagement? Do … Continue reading How Do You Know If You Need PR?
In a nutshell, PR connects you and your stakeholders. It assists in raising awareness of, and / or helps to protect, your brand. It is as diverse as it is interesting, as different techniques are applied depending on a client’s requirements and the nature of a campaign. My journey to a career in PR stemmed from my law degree, due to my interest in research … Continue reading PR – Then and Now
PR and networking both share the common goal of relationship building. While my role as a PR professional revolves around facilitating relationships between clients and their stakeholders, networking is about building relationships with my own contacts. The question is can PR and networking survive in isolation or are they intrinsically linked? By its very nature, networking is about engaging with your target audience, be it … Continue reading Why PR and Networking Go Hand in Hand
As we begin 2019, we come across a lot of “New Year – New You” messages, especially in magazines and on social media. It is equally important to reflect on your business and professional brand – even if you are renewing old resolutions from 2018. It is also a good time to take a look at business resolutions for the year ahead in the context … Continue reading New Year – (Re)New Business Resolutions…