Today, I launched a survey to determine how the Covid-19 pandemic has changed strategic communications and how we do business.
The objective of the survey is to explore how areas such as crisis communications, internal communications and stakeholder engagement have come to the fore as businesses focus on the impact, be it directly or indirectly, of the pandemic.
In recent months, 2020 communications strategies will have altered. Companies had to review their objectives and look at business continuity, increased customer support, changing circumstances due to remote working, maintaining employee morale and productivity, while, at the same time, ensuring the safety and wellbeing of their teams. Now, more than ever, companies are recognising that there is a need to demonstrate empathy and understanding in their communication with all stakeholders.
In terms of stakeholder engagement, the focus may have shifted. A lot of businesses have seen an increase in communication with existing customers and employees. The dynamic and conversation with prospective customers and employees has changed. Businesses may also have more engagement with the media as they share industry-related Covid-19 insights.
One of the questions on the survey relates to remote working. Last week, Twitter announced that its team can continue working from home ‘forever’. Has Covid-19 opened doors for employees and changed the mindsets of all business owners and senior management across the globe? For many, it’s now clear that their team can deliver results and be as productive working remotely as when they are all under the same roof.