Adapting to the new norm in business and life

As the world continues to try to adapt to the daily impact of Covid-19, we don’t know anyone whose life has not been altered, ourselves included.

Like many, I find the experience surreal, even though Covid-19 has a presence in everything.  When watching a film or reading a book, I’m conscious that all of these people and places are affected too, not to mention closer to home.  It will fill the pages of history books in schools for generations to come into the future.

Some companies are in a business as new usual (BANU) stage, a term that caught my eye when it was used by Alan Tyrrell, Managing Director at Teneo, on LinkedIn recently.

I believe that when we come out the other side of Covid-19, we will all be operating in a life as new usual phase.  

For me right now, the new norm is walks in the countryside, fine tuning my skills, and freelance consulting.

“In the rush to return to normal, use this time to consider which parts of normal are worth rushing back to.” – Dave Hollis


I am a freelance consultant in communications, strategy and stakeholder engagement. I have over 11 years of consultancy and in-house experience and represent professionals and organisations on an international, national, regional and local level.

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