This is my third year writing a New Year’s resolutions article for professionals in the context of their professional profiles and brands.
It’s that time of year again where we are constantly confronted with tips and tricks to improve our lives after the overindulgence at Christmas. There’s a lot to be said for taking stock and sometimes making less change and, instead, recognising and continuing to do what works well.
If it’s not broken, don’t fix it
When we get something right, especially in business, we should replicate it. Particularly at this time of year, we could buy into the philosophy of improving through change. How many of us reflect on 2019 and pat ourselves on the back for a good habit and one that we intend to keep in 2020? Progress doesn’t always equate to change.
Make a list of “keep” and “change” items from 2019 and you might be surprised to see which column is longer!
Your biggest competitor is yourself
Oscar Wilde once said: “Be yourself; everyone else is already taken.”
I’ve never been a fan of what I call “comparative living”. Not only are we doing ourselves a disservice by trying to be like someone else, it’s also impossible and sets us up for disappointment. The most influential and impressive people I know or meet have made their careers their own. Everyone wants a piece of it, but the recipe is a secret!
I believe that our main barometer of success is to be better than our last achievement or milestone. In my industry, the phrase “you’re only as good as your last press release” rings through and it’s as good a measure as any!
So, my New Year’s resolution tip for your professional profile is to tap into the true you and show it to the world – it could be as simple as starting a blog or a social media network. People want to get to know you, not an imitation of someone else. People also buy from people they like.
Protect yourself – your reputation – your brand
One of my favourite quotes is from Jay Danzie: “Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.”
A company’s most valuable asset is its brand or reputation. How people perceive, believe and feel about you or your brand, be it your own or your company’s, is powerful and valuable.
In 2020, it’s worth investing time in defining and fine tuning your brand; who you are, what you represent and the impact you make.
Out with the old in with the wisdom
This year, it’s all about recognising and acknowledging “New Year, Same You!”.
Happy New Year!