Network Ireland West Cork held an event titled “Powering Fearlessness and Digital Transformation” in Uillinn: West Cork Arts Centre on Monday evening. The guest speaker, West Cork’s Marie Davis, Head of Google Customer Solutions at Google, shared invaluable insights on machine learning, while Louise Bunyan, Founder of SmartFox.ie, gave tips on a winning LinkedIn profile.
Speaking at the event, Marie Davis said: “Local businesses are the backbone of a robust regional economy and being from Skibbereen, I know first hand how true that is of West Cork. Irish businesses are facing serious unknowns in the coming months, and protecting our local economies is going to be important. However, with challenges come opportunities, and to leverage these opportunities businesses must embrace digital trends, and utilise the tools that are out there to make them successful online. We understand that ‘being online’ can be a very broad and daunting expression for many small businesses and start-ups but Google has the tools that businesses need to take that first step. We also have the mentoring and coaching available to support businesses in using these tools; but it’s up to them to take the leap and embrace technology and how it can enable businesses to thrive.”
Louise Bunyan said: “I’ve trained over 800 people in LinkedIn and most of my trainees have significant industry experience, but they’re hesitant when it comes to social media platforms, for example, they’re not on Twitter and rarely use Facebook. However, LinkedIn is the exception because it’s a business platform and they can see that it is where they need to be, but they have what I call ‘the LinkedIn Fear’. In all my talks and training workshops, my goal is to take away that fear and give confidence through showing people how to do important actions technically across their personal profile, but also how to create a stand out personal brand through key marketing foundations and core concepts.”
Ciara Byrne, President of Network Ireland West Cork, said “One of the key focus areas for any business is the whole area of digital marketing. When I heard Marie Davis was bringing her digital garage down to Killarney, I jumped at the opportunity to have her speak at our October event. As always, she didn’t disappoint and shared her expertise and invaluable tips with our members. Google is in safe hands with her heading up their marketing solutions. We were delighted to also have Louise Bunyan who is a member of Network Ireland Cork and an expert in how to build your brand on LinkedIn. Many of my members had expressed that Linkedin was an area where they didn’t feel comfortable. Louise is amazing and tonight provided members with a lot of tips on how to grow their brand and sales through this channel. Network Ireland is all about the professional and personal development of women. Many of our members run their own businesses and don’t have huge resources to dedicate to marketing. This event gave them very helpful advice on how to drive their businesses forward digitally.”
Network Ireland West Cork holds networking events for members and guests in different locations in West Cork, generally on the last Wednesday of every month. The organisation currently has over 140 members and welcomes new members. For further information and to stay up-to-date with the latest news, subscribe to the monthly newsletter by emailing firstname.lastname@example.org or follow the branch on Facebook, Twitter, LinkedIn or Instagram.